NEW! Synovus Bank Creates Unbranded Ad Supporting At-Risk Youth

by Amy Corr @MediaPostOTL, February 28, 2017

Synovus Bank took a back seat to Hurricane Boxing Gym, a nonprofit that reaches out to at-risk youth in Tampa Bay, in "Gym Rats," an unbranded 60-second PSA solely promoting the gym.

The ad gives viewers a bird's-eye look at young gym members training with Hurricane owner Will Velez. "Gym rats -- that's what they call us. At first I didn't like it," says the voice of a gym member. As the ad continues, viewers watch teens extensively train, and the voiceover embraces his nickname. "Rats survive; they take care of their own. I'm cool with being a gym rat."

The PSA, created by Fitzgerald & Co., aims to increase awareness in the Tampa community for the gym and its mission. It is airing locally and online.

ad campaign, cause-related, sports, teens, tv

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