The ad gives viewers a bird's-eye look at young gym members training with Hurricane owner Will Velez. "Gym rats -- that's what they call us. At first I didn't like it," says the voice of a gym member. As the ad continues, viewers watch teens extensively train, and the voiceover embraces his nickname. "Rats survive; they take care of their own. I'm cool with being a gym rat."
The PSA, created by Fitzgerald & Co., aims to increase awareness in the Tampa community for the gym and its mission. It is airing locally and online.