• OOH Campaign For California Animal Rescue Program
    Animal shelters in California are full, so out-of-home agency Billboard Connection has teamed with Start Rescue for statewide campaign.
  • Buck's Bobby Portis Jr. Touts Milwaukee In Tourism Effort
    With the summer travel and vacation season in full swing, Visit Milwaukee, which markets the Greater Milwaukee region as a business and leisure travel destination is partnering with Milwaukee Bucks forward Bobby Portis Jr. to help drive visitations and promote the city as a tourist destination. The centerpiece of this influencer partnership is a 90-second film, along with a series of 15-second social videos, showcasing Portis’ love for Milwaukee.  Pouring coffee, playing volleyball, enjoying local food favorites are just some of the ways that Portis demonstrates how there is “nothing more Milwaukee than that.”  The films …
  • Videri Chocolate Promotion Rewards Will Power
    Celebrating its 10th Anniversary, Videri Chocolate Factory and agency Baldwin& gave away 10 chocolate gift cards—with one important catch: the value of the cards increases every day. So the longer the cardholders resist eating the chocolate, the more the gift card is worth.  A gift card worth $10 on day one was worth over $400 by the end of the promotion.   The Instagram-based campaign content was shared over a three-week period reaching 135,687 users, 4X the number of users that Videri typically reaches.  With the success of the promotion, Videri has plans to roll out their …
  • Jet-Puffed's Packaging, OOH Work Touts Special Glow
    The campaign is comprised of six glow-in-the-dark OOH billboards in specific locations.
  • Mediabrands Unveils DE&I-Focused Recruitment Campaign
    IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands,” aimed at reaching prospective candidates from historically excluded groups and non-traditional industry backgrounds. The campaign showcases an array of employees from across the network’s global agency and specialist brands, who share their personal and professional stories, including why they joined and why they have stayed. It also features graphics-driven videos that highlight the different kind of media careers available within Mediabrands. The campaign will run on TikTok, Snapchat, and YouTube. The longer-form talent stories will also be featured on the Mediabrands career site and on …
  • Banking Platform Dave Launches New Campaign
    Funworks, the Oakland, CA-based agency that bills itself as part creative shop and part consultancy, handles the campaign.
To read more articles use the ARCHIVE function on this page.