ICF Next is connecting two pop culture icons for a “punny” campaign supporting both companies. Hamms beer is partnering with the Big Green Egg grill company for the “Sam I Am Would Be Proud” contest awarding a Hamm’s-branded mini Big Green Egg grill. Entrants must follow both @hammsthebeer and @biggreenegg on Instagram before submitting a photo demonstrating enjoyment of BBQing by August 10. They also must tag their entries across social media, including the hashtags #GreenEggandHamms #Contest.Twenty winners will be selected and notified between August 18-20.

Video, titled "Why I Put My Pants On," shows Macy crooning a tale to recognize those stepping up during the COVID-19 pandemic.

The PSA, produced by writer Alan Yang, intermixes stories from a diverse group of individuals, including chef Melissa King.

Vroom’s new national ad campaign suggests its platform offers a better way to buy and sell cars than the circus-like atmosphere found at car dealerships. The creative, developed with Anomaly, is directed by noted film director Rupert Sanders (“Snow White and the Huntsman”) who brings a cinematic sensibility to two new spots.  Sample the work here and here.  The campaign appears across cable TV and online.

Peroni Nastro Azzurro is introducing the global “Walk With Us” campaign designed to provide  hope and optimism as the world recovers from COVID-19. The creative, developed with new agency partner Troublemaker, promotes the Italian beer brand by reminding people of the enjoyment of life moments, like taking a walk with friends or drinking beer together. Launching first in the UK, the campaign will expand globally across TV, radio, video-on-demand, print, OOH, and social media.

Heinz and The Great American Takeout are joining forces to celebrate National French Fry Day (Monday July 13) with a promotion combing takeout and ketchup art. To participate, order takeout on July 13 and art it up with ketchup, and post a picture of the creation on Instagram or Twitter by 11:59 PDT with #TheGreatAmericanTakeout and #sweepstakes. Full terms and conditions can be found here. The grand prize is $1,869 worth of takeout, while 50 additional ketchup artists will win $57 to use on a future takeout meals. Heinz was founded in 1869 and used “57 Varieties” as a …

Ads link COVID-19 safety guidelines to resort settings, like "Stay At Home" while watching a gorgeous sunset.

The creative is designed to reach younger viewers with copy that suggests it's "time to speak truth and be sorry about it never."

Military Officers Association of America ads center on the real-life challenges officers go through.