Peroni Nastro Azzurro is introducing the global “Walk With Us” campaign designed to provide hope and optimism as the world recovers from COVID-19.
The creative, developed with new agency partner Troublemaker, promotes the Italian beer brand by reminding people of the enjoyment of life moments, like taking a walk with friends or drinking beer together.
Launching first in the UK, the campaign will expand globally across TV, radio, video-on-demand, print, OOH, and social media.