Los Cabos Co-Opts COVID-19 Safety Rules For Travel Ads

Los Cabos is luring visitors with a new campaign that links COVID-19 safety guidelines to resort settings, like “Stay At Home” while watching a gorgeous sunset and “Remember Your Mask” while you’re snorkeling.

The #LosCabosRule creative was developed by Laughlin Constable and targets markets where a large portion of the destination’s regular visitors hail from.

The campaign will appear on digital, social, pre-roll, native, print and OOH in cities including Los Angeles, San Francisco, Phoenix, Dallas/Fort Worth and New York.

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