by Larissa Faw on Apr 17, 11:30 AM
With agencies resorting to creative hacks in order to release ad campaigns during COVID-19 pandemic, agency Fig decided to replace what typically would have been actors in a spot for client Zillow with a production pro capturing lockdown life at his home. The work, developed with production partner The Mill, is shot by director of photography, Joe Victorine. The
film captures a full day of activity going on inside his home from an outside vantage point using a time-lapse sequence. The ad ends with the message, “It’s times like these that we understand the real value …