American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raise awareness for the repositioned Platinum Card. The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. The first episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.  DigitasLBi conceived of the initial creative across all digital and social platforms while Fake Love helped to develop creative and the technical side. "During the conceptualization process, we quickly discovered that …

Stella & Chewy's and its agency Haberman are pivoting away from traditional dog food creative that typically features real animals by introducing black-and-white animated illustrations for the  "A Kibble Above" campaign. The creative supports the pet food brand's two new products - Raw Coated Kibble and Raw Blend Kibble - through whimsical illustrations and an educational voiceover discussing the product's healthy ingredients. The spots end with the tagline, "The only Kibble that is good for your dog as you are." The campaign kicks off with digital videos and native advertising running on Hulu and sites like Bon Appetit, Eating …

Oberto is working with agency Positivity to change the way people look at corporate suites at stadiums, particularly regarding the lack of true fans that usually inhabit them, by inviting the loudest fans to enjoy a game with Oberto Beef Jerky CEO Tom Hernquist. Leveraging the Seattle Seahawk fanbase's pride as being the loudest stadium in all of sports as well as the beef jerky's hometown team, Oberto is hosting a competition at the Oberto booth at Westlake Center in Seattle on Friday, July 28th. Agency Highway 9 designed the actual booth, wrote up the contest rules and will manage most …

FCB West has just launched a whole new batch of creative for Clorox disinfecting products. The agency’s latest “Clean & Healthy Home” campaign consists of three spots, “Kitchen,” “Bathroom” and “Classroom.”  The campaign’s core theme is that “Clean is the beginning. What comes next is everything.” This latest bevy of ads is positioned as the “the first large scale campaign for Clorox in the new strategic platform developed by FCB,” which won an AOR assignment from the brand last year. This new campaign is said to celebrate what comes after “the clean: real life, unpredictable, chaotic and …

Sprint is challenging competitor Verizon with a multi-faceted campaign from its agency Droga5 playing across TV, radio, digital, social media and OOH. The creative calls out Verizon for what Sprint says is its slow service and slower network. As part of the multi-faceted attack campaign, Sprint launched a TV commercial on July 21 that featured a business owner boasting about his brilliant business idea - a store that charges you twice as much for everything. The store is located next to a Verizon store-- “You’re already here paying twice as much.” The spot has already garnered more than 500,843 …

Adidas and Cheil Worldwide India are launching the #FanTheFire campaign to encourage Indians to pay more attention to the country’s less well publicized athletic achievements outside of cricket. "In India, cricket enjoys a disproportionately high amount of attention and the rest of the sports are simply out of sight, out of mind," stated Vijay Simha, group creative director, Cheil WW India. "This was gnawing away at us, as we discovered a series of stories about Indian athletes living in obscurity and even penury. #FanTheFire was born out of our instinctive urge to help the underdog. adidas has always been about …

Forcepoint is partnering with Mechanica to introduce new brand positioning now that the cybersecurity company has spun-off from defense contractor Raytheon. “Protecting the Human Point" is designed to shift away from technology-oriented messaging to focus on people and human behavior as they interact with business data and intellectual property. The campaign overhaul includes brand naming and positioning, product renaming, and a new website. The multi-channel campaign creative runs across broadcast and digital video, social media, out-of-home and print advertising.  

New Balance is launching a new campaign to raise brand awareness in the UK. As part of its “self-improvement” initiative New Balance Athletic and agency BMB are showcasing British distance runner Callum Hawkins within the ‘My Future Self’ global campaign. The campaign comprises a series of long- and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes. Other athletes featured in this project include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors Shona Vertue, Fran Halsall and Pennie Varvarides. All …

Finish Line is introducing the next phase of its “Shoes So Fresh” campaign, with influencers Kyle, Aleali May and Jacques Slade touting how the featured shoes are so "fresh" and cool. Each personality developed narratives for their respective spots. Kyle's spot, to that end, features him drinking out of a tea cup and talking about a "Super Duper" neon sign in the background. The work runs as targeted pre-roll on YouTube as well as via Finish Line’s owned media channels. Supporting the spots are a series of :06 second bumper ads as well as illustrations and animations created by  …

With Ukrainians having to be smart with storage due to kitchen size, Samsung and its agency Cheil Ukraine are promoting the Space Max refrigerator's advantages with thinner walls and increased inner capacity. The ad, which features the tagline “More space than you can imagine,” shows a boy counting down the days until his father returns home from work at a polar station. At the end of a month-long wait, the father returns to find his son has created his own world inside the fridge, featuring paper animals, machines and a paper version of himself. Here is a link: