• by Larissa Faw , July 18, 2017

With Ukrainians having to be smart with storage due to kitchen size, Samsung and its agency Cheil Ukraine are promoting the Space Max refrigerator's advantages with thinner walls and increased inner capacity.

The ad, which features the tagline “More space than you can imagine,” shows a boy counting down the days until his father returns home from work at a polar station. At the end of a month-long wait, the father returns to find his son has created his own world inside the fridge, featuring paper animals, machines and a paper version of himself. Here is a link: