NEW! New Balance Recruits Running Great Callum Hawkins

New Balance is launching a new campaign to raise brand awareness in the UK. As part of its “self-improvement” initiative New Balance Athletic and agency BMB are showcasing British distance runner Callum Hawkins within the ‘My Future Self’ global campaign. The campaign comprises a series of long- and short-form films produced for social and digital channels and designed to capture the values, convictions and experiences that have shaped top athletes. Other athletes featured in this project include the England Cricket Team, Joe Root and Heather Watson as well as brand ambassadors Shona Vertue, Fran Halsall and Pennie Varvarides. All of the films are available to view on newblanace.co.uk and the brand’s social channels.

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