• by Steve McClellan  @mp_mcclellan, July 26, 2017

FCB West has just launched a whole new batch of creative for Clorox disinfecting products. The agency’s latest “Clean & Healthy Home” campaign consists of three spots, “Kitchen,” “Bathroom” and “Classroom.” 

The campaign’s core theme is that “Clean is the beginning. What comes next is everything.” This latest bevy of ads is positioned as the “the first large scale campaign for Clorox in the new strategic platform developed by FCB,” which won an AOR assignment from the brand last year.

This new campaign is said to celebrate what comes after “the clean: real life, unpredictable, chaotic and wonderful life.”

Credits: 

Lead Agency: FCB West

• Chief Creative Officer: Karin Onsager-Birch
• Associate Creative Director: Colin Mitchell
• Senior Art Director: Juliana Ardilla
• Worldwide Creative Partner: Fred Levron
• Chief Strategy Officer: Simon White
• Planning Director: Ryan Riley
• EVP, Management Director: Cary Pierce
• SVP, Management Director: Sue Redington
• SVP, Management Director: Gwen Hammes 
• VP, Account Director: Sara Wallace
• Senior Account Executive: Courtney Whiting
• Account Executive: Raisa Callazo
• VP, Director of Integrated Production: Elizabeth Morse
• Post Producer: El Goco
• Director of Business Affairs: Mary Marhula 

Hispanic Market Agency: Alma

• Creative Director: David Alvarez
• Creative Director: Juan Camilo Valdivieso
• Group Business Director: Maria Carolina Reimpell
• Senior Brand Executive: Viviana Bustillo
• Integrated Producer: Rafael Sanchez 

Production Company: RESET

• Director: Ian Pons Jewell
• Executive Producer: Deannie O’Neal
• Line Producer: Ahnee Boyd
• Director of Photography: Mauro Chiarello 

 Post Production: Whitehouse

• Executive Producer: Joni Williamson
• Producer: Jen Mersis
• Editor: Tobias Suhm
• Assist Editors: Max Holste, Nick Diliberto 

VFX/Online/Color: The Mill, Chicago

• Producer: Natalie Ksiazek
• Lead Flame Artist: Jamie Beckwith
• Flame Assist: Alison Bloom
• Colorists: Luke Morrison/Mikey Pehanich

Animation: Woodshop 

Music: Music Orange 

Sound Design: Tim Harrison – Aumeta

Mix: One Union

• Engineer: Joaby Deal