NEW! Forcepoint Rebrands To Protect People

Forcepoint is partnering with Mechanica to introduce new brand positioning now that the cybersecurity company has spun-off from defense contractor Raytheon.

Protecting the Human Point" is designed to shift away from technology-oriented messaging to focus on people and human behavior as they interact with business data and intellectual property.

The campaign overhaul includes brand naming and positioning, product renaming, and a new website. The multi-channel campaign creative runs across broadcast and digital video, social media, out-of-home and print advertising.


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