Pinnacle Foods and its agency Partners Ink are introducing a "Cheesy" campaign to promote the new Snyder of Berlin product line.Playing off the line's special blends of cheese, the creative features images of the snacks alongside messages proclaiming “Bite Me” and “Tangled Twistz from our Cheesy Imagination” and “More Shapes. More Cheese." The campaign includes radio and out-of-home in key markets: Pittsburgh, Pa.; Cleveland, Ohio; and Clarksburg, Parkersburg, and Charleston, West Virginia. Social media and online ads will target all U.S. consumers. The new items that are available nationally at retailers and online include Snyder of Berlin Puff-N-Bites and Snyder …

The Roberto Clemente Museum and advertising agency MARC USA are launching a national grassroots petition campaign to retire Clemente's number 21. The campaign kicked off with volunteers outside the MLB All-Star game in Miami, FL on July 11 with iPads encouraging fans to sign the petition at Change.org. The Retire 21 campaign will visit other ball parks in July and August, including Pittsburgh, Cleveland, Philadelphia, Chicago and Boston. The campaign also includes out-of-home promotional images in the yellow and black colors of the Pittsburgh Pirates, Clemente's team, that appear on mobile billboards, transit signage, and guerrilla posters. Roberto Clemente …

NYC & Company, organizers of NYC Restaurant Week is celebrating the event’s 25th anniversary with a fresh branding package for the dining fest. Developed with The Working Assembly, the brand refresh reflects NYC's culinary cultural mosaic and showcases the variety of its cuisines from around the world. Ad accompanying the effort intermix images of neighborhoods and foods with taglines like ‘Taste Where It Takes You,’ ‘Take the Ferry to the Far East,’ and ‘Taste Heaven in Hell’s Kitchen.’ TWA also created a 25 year anniversary logo, which has a fork and spoon playfully hidden in the negative space within the …

Absolut is showing support for the LGBTQ community through its first project with agency BBH London. The agency landed the account last year. "Equal Love"  reflects Absolut’s belief that "people should be free to love who they choose,” and builds on the brand’s progressive views and ongoing mission of championing “equal love.”  An online film showcases how the kiss serves as a universal symbol for acceptance and love through a diverse cast against the backdrop of a city night. The film is complemented with digital and social components, as well as OOH ads in the UK to coincide with …

Burger & Lobster is raising awareness for its new location in New York City with a 2,200 sq. foot billboard in Bryant Park. Developed with creative agency Van's General Store (VGS), the "Pure Love" sign features simple, but stylized images of people who enjoy burgers and lobsters. “We charged Van’s General Store with coming up with a billboard that would convey  Burger & Lobster’s ‘not your typical restaurant’ ethos and sense of fun, while delivering our brand message promise of serving only burgers and lobsters," says  Vladimir Borodin, operating partner, Burger& Lobster U.S. "Because the billboard is so large, so …

Commerce Bank and creative agency ICF Olson have kicked off the "Challenge Accepted" brand campaign. The series of spots features user-generated content depicting exciting moments from everyday life  – like having a child, getting married, and going to college. The videos will be placed on Facebook as well as served programmatically though digital networks.

Creative agency enso is partnering with 35 designers and strategists from LA creative agencies, including 72andsunny, to create viral and digital assets to recognize the fact that men and women are still not guaranteed equal rights in the U.S. Constitution. Back in the 1970’s the Equal Rights Amendment passed both houses of congress but not enough states ratified it by a deadline set by a joint resolution of the House and Senate. The objective of the LA creative group’s effort is to rekindle interest and activism in the stalled amendment. Launched in time for the Fourth of July, the #PassTheERA …

KFC and its agency Wieden+Kennedy celebrate National Fried Chicken Day on July 6 by transforming founder spokesman Colonel Sanders into a robot known as H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device). Created in partnership with Wieden+Kennedy’s design engineering group, W+K Lodge, the robot uses speech recognition, artificial intelligence technology and text-to-speech techniques to interact with select drive-thru guests. The campaign is extended through videos posted on Funny Or Die and YouTube as well as via an activation appearing on Thursday's Jimmy Kimmel Live! 

Nestle is raising awareness for its Nido powdered milk brand by launching an advocacy campaign that reminds parents of the dangers of leaving their children inside vehicles. On average, 37 kids die each year from heat stroke after being left inside hot cars, reports KidsandCars.org. Developed with McCann Santo Domingo, the campaign is distributing Umbilicar, a rope-like belt that acts like second seat belt over the child seat so drivers won't leave the vehicle without unbuckling the child seat. "There are many intelligent apps that help prevent this kind of negligence, but due to the low penetration of smartphones and …

Columbus Zoo in Ohio is promoting its three polar bear cubs to encourage visitors during the summer months. Developed with Ron Foth Advertising, the "Get Closer" campaign features a young granddaughter surprising her gruff grandfather with a birthday surprise to the zoo. They then visit the Zoo’s underwater polar bear exhibit introducing its three newest residents, born a few months ago.