Creative agency enso is partnering with 35 designers and strategists from LA creative agencies, including 72andsunny, to create viral and digital assets to recognize the fact that men and women are still not guaranteed equal rights in the U.S. Constitution.
Back in the 1970’s the Equal Rights Amendment passed both houses of congress but not enough states ratified it by a deadline set by a joint resolution of the House and Senate.
The objective of the LA creative group’s effort is to rekindle interest and activism in the stalled amendment.
Launched in time for the Fourth of July, the #PassTheERA website features messaging designed to kickstart viral activism for equality. This initiative was originally sparked by enso team members Emily-Rose Wagner, Molly Tormey, and Kerry Stranman. They also work with the non-profit ERA Coalition whose board members include Gloria Steinem, Jane Fonda and Patricia Arquette.