Absolut is showing support for the LGBTQ community through its first project with agency BBH London. The agency landed the account last year.
"Equal Love" reflects Absolut’s belief that "people should be free to love who they choose,” and builds on the brand’s progressive views and ongoing mission of championing “equal love.”
An online film showcases how the kiss serves as a universal symbol for acceptance and love through a diverse cast against the backdrop of a city night.
The film is complemented with digital and social components, as well as OOH ads in the UK to coincide with London Pride a two-week long series of events that concluded July 9.
The Absolut project is part of the larger ‘Create A Better Tomorrow, Tonight’ global platform that’s rolling out later this year. This progressive platform will continue to celebrate the brand’s core beliefs.