NEW! H.A.R.L.A.N.D. Shills For KFC

KFC and its agency Wieden+Kennedy celebrate National Fried Chicken Day on July 6 by transforming founder spokesman Colonel Sanders into a robot known as H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device).

Created in partnership with Wieden+Kennedy’s design engineering group, W+K Lodge, the robot uses speech recognition, artificial intelligence technology and text-to-speech techniques to interact with select drive-thru guests.

The campaign is extended through videos posted on Funny Or Die and YouTube as well as via an activation appearing on Thursday's Jimmy Kimmel Live!




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