• Goldfish, Frank's RedHot Promote 'Hot' New Cracker With AR Activation
    Goldfish and hot sauce brand Frank’s RedHot  are teaming up for the new Goldfish Frank’s RedHot crackers and promoting the new product (hitting shelves later this month) with an AR activation to “raise the heat.”The project, developed with the Goldfish team and VMLY&R first teased fans with a new mystery flavor after Goldfish learned “Hot” is the #1 most requested option. The brand has received more than 35,000 direct messages requesting that flavor.The AR activation grants 250 people an invitation to receive this new variety before the formal launch. Participants go to @GoldfishSmiles Instagram story to unlock and use …