Google, in partnership with Global Citizen, FCB and 360i, are joining forces to motivate viewers to join the movement at GlobalCitizen.org.
shows a photograph of a house and its surroundings being burned down by a wildfire. The audio is designed to replicate the environment and feel like a
360 ASMR experience. As the fire builds across screen, the sound grows in volume as the spot progresses. At the bottom of the screen, an in-stream ad pops up reading “Save the Planet” as a
way to give the viewer the power to “Make It Stop.”
This work is part of the broader coalition to drive awareness for Global Citizen’s goals in which ten global agencies teamed
up to spotlight each of the critical issues as part of a larger 2021 Lighthouse Partnership project. The project launched in four different countries: BR, IN, UK, U.S. – and the second round of
creative incorporates both YouTube’s Video action campaigns and Google Discovery ads.