by Larissa Faw on Nov 30, 9:34 AM
Samsung Ireland is hosting what it calls the world's first "connected restaurant" that uses technology to enable families split between Ireland and Sydney, Australia the opportunity to eat together. The land of Oz ranks as one of the top destinations for Irish-born nationals to emigrate to, often only outnumbered by residents from the UK. The pop-up, developed with creative shop Boys+Girls and production studio UNIT9, uses multiple high-definition cameras and targeted microphones that are synced instantaneously and relayed to the latest Samsung screens to ensure that the diners are connected as though they were seated at the same table. One …
by Larissa Faw on Nov 29, 9:17 AM
Vice's creative shop Virtue is teaming with cannabis technology company Weedmaps to introduce L.A.'s Weedmaps Museum.
by Larissa Faw on Nov 28, 4:51 PM
Jackson Hole Travel & Tourism Board showcases a custom fat-tire bike in latest campaign.
by Larissa Faw on Nov 27, 5:14 PM
An organic posting from social media-savvy singer John Mayer helped Kraft and agency T3 capitalize on a free celebrity endorsement.
by Larissa Faw on Nov 26, 9:43 AM
Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto.The "Coffee Shop Chauffeur" mobile pop-up
, developed with Boulder-based WorkInProgress, centers on a pedicab that hosts a coffee shop driven by a suit-wearing biker who pedals students to class while they make their own cups of coffee. This activation is supported with 30- and 15-second spots, along with student themed product-centric 6-second bumper videos for retargeting. Spots will air on YouTube and includes a user participation element seeking input on what campus the chauffeur should visit next.Viewers are directed
by Larissa Faw on Nov 26, 7:45 AM
Con Edison is introducing its first TV spot as part of a new integrated campaign to encourage New Yorkers to become energy-efficient. The "Energy of New York" creative
, developed with Havas NY Village, features real residents as a voiceover suggests how ConEd can help people live cleaner for the next 50 years. "With this campaign we wanted to remind people about the power we have to power our city," says Harry Bernstein, chief creative officer, Havas NY. "From the real New Yorkers we captured to the NY-based director behind the lens, we’re all in this together …
by Larissa Faw on Nov 21, 8:52 AM
With the Miami Marlins revealing the MLB's team's third rebrand in 25 years, including new colors, a new logo, and four new uniforms, the Marlins and agency the community are supporting this makeover with seven murals throughout Miami. The new logo and colors are threaded within each design, created by a collection of international artists who all call Miami home and were inspired by the neighborhoods where they were painted. Process-wise, the artists were told to work within a range of colors that closely adhered to the new palette of Marlin’s colors. The team let each artist fulfill their creative …
by Steve McClellan on Nov 20, 9:13 AM
Johnnie Walker is out with a new commercial
from Anomaly (with production company Superprime) called 12 Years that urges viewers to reflect on their past 12 years (the age of Johnnie Walker Black Label scotch) as they move forward and celebrate the holidays. The new spot follows recent Johnnie Walker ads including a reimagined “This Land” that speaks of possibilities to a new generation of Americans, and “Keep Walking America,” that celebrated the journeys that have shaped the nation.
by Larissa Faw on Nov 19, 9:15 AM
United Airlines is introducing two separate projects to raise its brand awareness during the popular holiday traveling season. “Rhapsody Remastered” is the first work produced for the airline by ad agency 360i, which was announced as United Airline’s social AOR earlier this fall. The social media campaign allows users to set their Instagram stories to remixed versions of Rhapsody in Blue, the iconic soundtrack used by the airline since 1980. The effort makes United Airlines one of the first brands to incorporate Instagram Music Stickers in a social campaign. Concurrently, the brand’s “World Orchestra" campaign is using variations of the …
by Larissa Faw on Nov 16, 9:20 AM
After Airheads learned New Orleans Saints running back Alvin Kamara was a fan of the candy brand last year, brand and athlete paired up for a campaign launching now.