With the Miami Marlins revealing the MLB's team's third rebrand in 25 years, including new colors, a new logo, and four new uniforms, the Marlins and agency the community are supporting this makeover with seven murals throughout Miami.
The new logo and colors are threaded within each design, created by a collection of international artists who all call Miami home and were inspired by the neighborhoods where they were painted.
Process-wise, the artists were told to work within a range of colors that closely adhered to the new palette of Marlin’s colors. The team let each artist fulfill their creative ambitions per the approved proposals.
"The team really wanted the artists to have free reign," says an agency spokesperson.
Each mural contains a scanable code that links to a neighborhood specific store where fans can buy the team’s new gear