Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto.
The "Coffee Shop Chauffeur" mobile pop-up, developed with Boulder-based WorkInProgress, centers on a pedicab that hosts a coffee shop driven by a suit-wearing biker who pedals students to class while they make their own cups of coffee.
This activation is supported with 30- and 15-second spots, along with student themed product-centric 6-second bumper videos for retargeting. Spots will air on YouTube and includes a user participation element seeking input on what campus the chauffeur should visit next.
Viewers are directed here to submit their school.