Jackson Hole Travel & Tourism Board is tapping into the growing winter activity of fat-tire biking by developing a custom, fat-tire Otso Vovtek bike hand-painted by illustrator and Jackson Hole resident Tim Tomkinson.
The campaign, developed with Colle McVoy, showcases the bike in print ads as well as sponsored content about fat-tire biking. In addition, a handful of limited-edition bikes will be commercially wrapped in a very similar illustration and used in marketing and promotional efforts.
One $5,000 bike will be given away by Outside magazine via a text message sweepstakes. Another wrapped bike will be given away at the Jackson Hole Nordic Third Annual Free Ski, Fat Bike & Snowshoe Day in January, 2019.