Jackson Hole Seeks Fat-Tire Bikers

Jackson Hole Travel & Tourism Board is tapping into the growing winter activity of fat-tire biking by developing a custom, fat-tire Otso Vovtek bike hand-painted by illustrator and Jackson Hole resident Tim Tomkinson.

The campaign, developed with Colle McVoy, showcases the bike in print ads as well as sponsored content about fat-tire biking. In addition, a handful of limited-edition bikes will be commercially wrapped in a very similar illustration and used in marketing and promotional efforts. 

One $5,000 bike will be given away by Outside magazine via a text message sweepstakes. Another wrapped bike will be given away at the Jackson Hole Nordic Third Annual Free Ski, Fat Bike & Snowshoe Day in January, 2019.



1 comment about "Jackson Hole Seeks Fat-Tire Bikers".
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  1. Nancy Leon from JHNordic Alliance, November 28, 2018 at 10:09 p.m.

    The Jackson Hole Nordic Alliance 3rd Annual Free Ski and Fat Bike  Day is on Sunday, Jan.6th @ Turpin Meadow Ranch, north of Jackson WY. Highlights include the Stay Wild Fat Bike raffle, free fat bike demos, free Skate and classic cross-country ski demos, nordic ski lessons, back country nordic ski and snowshoe tours, hot food/drinks. Open to all .
    for more info, contact info@jhnordic.com . See JHNordic.com/News for details.

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