This reminds me of the Breyers ice cream campaign where kids tries to pronounce ingredients that most adults can't swing. SkinnyPop
launched an adorable back-to-school ad
that targets its salty-snack competitors with kids trying to pronounce ingredients in Pringles, Doritos, Cheetos and Cheez-Its. I can barely say "monosodium glutamate," so imagine how a second grader handles it. The same with "soy lecithin" and "dextrose." Luckily, the kids have no problem saying what's inside SkinnyPop: popcorn, sunflower oil and salt. The campaign, created by Olson Engage
, will be supported by paid advertising on YouTube, Facebook, ...