• NEW! Adventure Awaits Subaru Owner
    We all have our own definition of adventure and for one Subaru owner, adventure involves traveling the country by "Boxcar." Since that's not necessarily the most legal or comfortable way to travel, exploring in a Subaru Outback is the next best thing. The spot features a woman in a boxcar, daydreaming and gazing out at the passing scenery. Then there's a dog to keep her company. And her husband. Soon, we realize the woman is riding shotgun in an Outback, watching a boxcar pass by. Hubby makes a sudden left on a dirt road ...
  • NEW! SkinnyPop Launches Adorable Back-To-School Campaign
    This reminds me of the Breyers ice cream campaign where kids tries to pronounce ingredients that most adults can't swing. SkinnyPop launched an adorable back-to-school ad that targets its salty-snack competitors with kids trying to pronounce ingredients in Pringles, Doritos, Cheetos and Cheez-Its. I can barely say "monosodium glutamate," so imagine how a second grader handles it. The same with "soy lecithin" and "dextrose." Luckily, the kids have no problem saying what's inside SkinnyPop: popcorn, sunflower oil and salt. The campaign, created by Olson Engage, will be supported by paid advertising on YouTube, Facebook, ...
  • NEW! Fashion Industry Leaves A Stain On World, Says Organic Clothing Company
    How dirty is the clothing industry? As dirty as your grossest skidmark-stained underwear, according to PACT | ORGANIC, an organic clothing company. The clothing industry is the second largest polluter in the world – behind only oil production – and accounts for 10% of global carbon emissions. "The Skidmark" is a 45-second digital ad filled with hot models in sexy underwear. And then we see the backsides of each model, along with their skidmarked underwear. There's touching, writhing and even more dirty underwear. "The fashion industry leaves a stain on the world," ...
  • NEW! Tracey Norman, First Black Transgender Model, Stars in Campaign For Nice'n Easy
    Nice'n Easy launched a print and video campaign profiling Tracey Norman, the first black transgender model. Norman was a fashion model in the late '70s who appeared in top fashion magazines and a box of Clairol hair color – one that became a best seller. She hid a secret that was revealed -- by someone else -- while she was on a fashion magazine shoot in the early '80s. The photo shoot came to a halt, as did Norman's modeling career. Clairol brought Norman back for its Nice'n Easy "Color As Real As You ...
  • NEW! Batelco Creates Smart Buses So No Child Is Left Behind
    Batelco, a telecommunications company in Bahrain, created a fleet of smart buses, following the needless deaths of young children left behind on school buses. Powered by a solar power system, each bus has a 4G connector that uses Wi-Fi to connect the bus to schools and to parents. A monitoring system registers the number of riders, so each bus can count the number of children getting on and off. GPS on the buses lets schools and parents monitor the bus to know when a child arrives at school or home.  McCann FP7 created the ...
  • NEW! Chevy Records Teens Driving, Promptly Shows Their Parents
    Big Brother is here and watching your every move, especially if you're a teenager driving a 2017 Chevrolet vehicle. Parents stress about the responsible driving habits of their teens, so Chevrolet gave teens an opportunity to test-drive a car, not realizing they were being videoed. Naturally, the driving habits of each teen were less than stellar. One copped to having a few speeding tickets, while another was shouting out the window at pedestrians. If they could, the parents would probably disown them. The 2017 Chevrolet Bolt EV, Camaro, Colorado, Cruze, Malibu, Silverado, Silverado HD, ...
  • Mollie Fund Launches Heartbreaking Ad, 'Mr. Sun'
    Mollie's Fund, an organization that educates young people about melanoma prevention and skin cancer detection, launched a heartbreaking ad campaign called "Mr. Sun." The 60-second ad begins with a young woman on her deathbed. As the childhood song "Mr. Sun" plays in the background, we see this young woman's life story told backwards, from her losing her hair, shaving her head and noticing a suspicious mole on her arm. The spot ends with a younger version of the woman sunbathing and loving every minute. Just five sunburns can increase a child's risk of melanoma ...
  • AXE Launches 'Not Just A Pretty Hairstyle'
    AXE wants millennial men to play with their hair and find a style that projects their personality. "Not Just a Pretty Hairstyle" is a 60-second spot set to the James Blunt tune "You're Beautiful." Different lyrics highlight the normal, everyday things that make each guy awesome in their personal life. One man can fry an egg without breaking a yolk, another can find Orion's Belt in the sky. Not curing cancer, but these small talents are useful to these guys, who are more than just a pretty face. Ponce created the campaign.
  • Vogue Updates iPhone App
    Random iPhone App of the week: Vogue revamped its free iPhone app, bringing fashion lovers news — not just in fashion but weddings, food, travel and entertainment. Each morning, the app selects and recommends eight stories tailored to each user's tastes. They can set up notifications to get alerts when stories are published pertaining to their interests. Fans can also save stories to read offline and share articles and videos on social media. Oven Bits designed and developed of the app.
  • Lowe's Launches Online Video, 'House Love'
    If you're a romantic who loves DIY projects, then you'll love Lowe's "House Love" video, running on social media. The 3-minute videobegins with a teenage boy watching his new neighbors move in. It's pretty boring — until he sees a cute teenage daughter in tow. Love at first sight. His house and her house start "flirting" with one another: the blinds open up and appear to wink, the sprinkler turns on, the weather vane moves out of control, while the young boy times it so he'll walk his neighbor to school. Love blooms, the ...
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