
We all have our own definition of adventure and for one Subaru
owner, adventure involves traveling the country by "Boxcar." Since that's not necessarily the most legal or comfortable way to travel, exploring in a
Subaru Outback is the next best
thing. The
spot features a woman in a boxcar, daydreaming and gazing out at the passing scenery. Then there's a dog to keep her company. And
her husband. Soon, we realize the woman is riding shotgun in an Outback, watching a boxcar pass by. Hubby makes a sudden left on a dirt road to unknown places. Close enough.
Carmichael
Lynch created the campaign.
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