Nice'n Easy launched a print and
video campaign profiling Tracey Norman, the first black transgender model. Norman was a fashion model in the late '70s who appeared in top
fashion magazines and a box of
Clairol hair color – one that became a best seller. She hid a secret that was revealed -- by someone else -- while she was on a fashion magazine
shoot in the early '80s. The photo shoot came to a halt, as did Norman's modeling career. Clairol brought Norman back for its Nice'n Easy "Color As Real As You Are" campaign. Aside from the video,
Norman will appear in a print campaign and TV spot, which launched in Jan. 2017.
Grey New York created the campaign.
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