NEW! SkinnyPop Launches Adorable Back-To-School Campaign

by Amy Corr @MediaPostOTL, August 30, 2016

This reminds me of the Breyers ice cream campaign where kids tries to pronounce ingredients that most adults can't swing. SkinnyPop launched an adorable back-to-school ad that targets its salty-snack competitors with kids trying to pronounce ingredients in Pringles, Doritos, Cheetos and Cheez-Its. I can barely say "monosodium glutamate," so imagine how a second grader handles it. The same with "soy lecithin" and "dextrose." Luckily, the kids have no problem saying what's inside SkinnyPop: popcorn, sunflower oil and salt. The campaign, created by Olson Engage, will be supported by paid advertising on YouTube, Facebook, Instagram, Twitter and Pinterest.

ad campaign, back-to-school, creative, food, tv

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