• by Fern Siegel , Yesterday

Guesthouse debuted its first campaign for new client SAS, a data and AI solutions company.

“From data to ta-da,” the global campaign for the Viya product, is an extension of the brand’s “Get more done” work, initially launched with McCann New York.

The creative runs across digital, CTV platforms and social media in North America, Europe, Asia and Latin America. Wes Whitener, creative director at Guesthouse, directed the spots, which show office workers in relatable situations, from pulling all-nighters to freaking out.

“The team at SAS shares our philosophy that no one likes advertising — especially in the dry B2B software space — but they do like things that entertain them,” said Mitch Bennett, Guesthouse co-founder-CD. 

Added Anson Burtch, brand strategist at SAS,: “The previous campaign showed that too much data can be overwhelming. Guesthouse helped us show the benefit — that SAS Viya can instantly make sense of it all.”

Based in Atlanta and Chapel Hill N.C., Guesthouse clients include Every Man Jack, Magic Spoon and Citizens Trust Bank.