Finish Line is introducing the next phase of its “Shoes So Fresh” campaign, with influencers Kyle, Aleali May and Jacques Slade touting how the featured shoes are so "fresh" and cool. Each personality developed narratives for their respective spots. Kyle's spot, to that end, features him drinking out of a tea cup and talking about a "Super Duper" neon sign in the background.
The work runs as targeted pre-roll on YouTube as well as via Finish Line’s owned media channels. Supporting the spots are a series of :06 second bumper ads as well as illustrations and animations created by artists from around the world that highlight the “fresh” nature of the campaign.
Finish Line first launched the “Shoes So Fresh” campaign last summer and followed with refreshed content during last year’s holiday season.