• by Steve McClellan  @mp_mcclellan, November 19, 2020

New Luxury expedition cruise brand Atlas Ocean Voyages has launched its first consumer ad campaign from Marca themed “At Last…Atlas.”

The campaign punctuates the brand’s message that “It’s time to return to something brand new” in a range of print and online executions. The campaign’s centerpiece is a 2:30 video featuring singer, songwriter and actress Ashley Támar Davis.

Tony Nieves, Marca President, stated, “Consumers desire new travel experiences delivered in new ways. ‘At Last…Atlas’ is far more than a play on words. It reflects what consumers want and is Atlas’ invitation to explorers and dreamers to experience a new type of cruising.”

Ads in the campaign will appear in travel magazines including Travel & Leisure, Condé Nast Traveler and Hemispheres. There’s also new website for the brand.

The consumer launch follows the brand’s trade launch in January.

Atlas Ocean Voyages President Alberto Aliberti adds, “We’re a new brand with a new fleet for a new age. Marca brought us a brand strategy that perfectly captures the Atlas brand promise. We are thrilled to be able to use this iconic song and showcase a talent like Támar – a performer who embodies the Atlas sense of style and elegance –  to demonstrate what sets Atlas Ocean Voyages apart from others in the cruise industry.”