Havas Leading Media On Global Puma Campaign
- by Steve McClellan @mp_mcclellan, April 22, 2024
Sports footwear and apparel company Puma has launched its first worldwide brand campaign in 10 years. It’s called “Forever. Faster. See The Game Like We Do.”
The campaign is designed to convey the brand’s “unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like Puma does.”
Havas Media is handling the 19-country media plan which includes video on demand, television, social and out-of-home media with agreements in place with partners such as Netflix, Amazon, Dazn, TikTok and JCDecaux and others.
The OOH activation will run across cities such as Madrid, London, Paris, Manchester, New York, Los Angeles and Shanghai.
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The campaign is scheduled to run throughout the year.
Agency Matte Projects is leading creative on the effort.
