Happy Family and agency Madwell are launching the brand's Organic Yogurt Line for Babies & Toddlers by producing all of its content with real families. The "This Is For Happy Bellies" campaign also features Happy Family’s founder Shazi Visram for the voiceover.
"Our TV spot closes with a simple yet universal sentiment: Happiness starts on the inside," says Chris Sojka, chief creative officer, Madwell.
The creative appears in a variety of media including national print, broadcast, digital and social media networks. Targeting moms, the network buy will encompass broadcast networks, as well as Bravo, Food Network, TV Land, Oxygen, and VH1, among others.
The outreach also incorporates articles and live chats to generate awareness and educate parents on the benefits of whole milk yogurt.