In "Binge," a couple watches 10 seasons of a TV series nonstop. They haven't read the mail or showered, and they missed Grandpa's birthday and funeral. Soap, stat.
"First Date" is a riot. Rarely do people ever resemble their online dating pictures -- a fact clear to one woman when she meets her date for the first time. Online, he looks pensive and dreamy. In real life, he's wearing a wig and facial hair that's drawn on.
The final ad, "Drill Sergeant," shows a cadet being punished for looking at his phone. Rather than start his 50 push-ups, he asks his drill sergeant "What's in it for me?" Captain Obvious comes to his rescue and goes head-to-head with the sergeant. Playing a captain on TV does not outrank the sergeant.
CP+B created the campaign.