• by Steve McClellan  @mp_mcclellan, May 23, 2018

WKNY is launching a new round of work for Duracell under the "Trust is Power" campaign (launched back in January 2017), kicking off today with a fun new 30-second spot titled, "Hallway." 

The spot demonstrates what can go wrong when you can’t trust the battery power inside your new smart door lock. The building super might have a solution, but, as the spot makes clear, the best strategy is using reliable batteries.

Directed by Arts and Sciences' Matt Aselton, "Hallway" launches this week on all major networks.