Two agencies, Grenadier and Chemistry, are using humor to boost awareness for their clients. Stanton Optical and agency Grenadier poke fun at the cartel-like optical industry and absurdly overpaid frame designers. The “Designer Looks Without the Drama” creative introduces a megalomaniacal designer of haute couture eyewear named Macula who throws childlike tantrums and treats his taxidermied dog better than his staff. Ads then cut to a happy customer at a Stanton Optical store receiving drama-free service. Have a look here and here. In addition to TV and online video, the campaign includes print, direct mail, in-store POP, mobile …

The campaign includes print, paid digital, OOH, radio, and point-of-sale. Targeted ads and social activations will run in local markets where D&W products are available.

Social ads on Facebook, Instagram and YouTube are designed to reach across a variety of potential buyer lifestyles.

The International Committee of the Red Cross is partnering with Vox Media's Explainer Studio for a campaign on arms development. The effort is designed to underscore the importance of limits on autonomy, in compliance with both international legal requirements and ethical standards. The video that anchors the campaign combines research with a mix of footage, photos, audio and graphics in an easily digestible format. In 24 hours, the video on YouTube garnered more than 235,663 views. The campaign also features an article to help further explain autonomous (or robotic) weapons.

The 60-year-old Land O'Frost and agency MERGE are introducing the pre-sliced meat brand's first national TV campaign to reach budget-conscious moms.  The creative shows men and women dressed as food-like mascots, similar to Fruit Of the Loom, as they discuss sales trends, partake in team-building exercises and practice a bit of stress-busting meditation as part of the “Sandwich Board.” “I was spread a little thin,” jokes a giant jar of Mayo that shows up late. The ads end with the brand's tagline, “A Slice Above.” “This is Land O’ Frost Premium’s introduction, so it was critical …

Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in which it's showcasing how musician Kelela and her team have used the platform, designed for small and mid-sized businesses. WeTransfer collaborated with Stink Studios on concept and development, worked with Noble People to plan the media buy, and tasked Colossal Media with painting OOH murals. The creative attempts to illustrate the brand's tagline “You make. We transfer.” by featuring an artist's real creative process. Each OOH mural will show an email or text message exchange between Kelela and WeTransfer, covering everything from WeTransfer’s initial ask for her involvement in …

The campaign is anchored with an ad set in a product test lab-type setting where men in patients' gowns (open in back of course) assume the position.

The "Good News America" campaign creative takes liberal use of the term BFD to represent Big Flavor Delivery in various cooking situations.

Edible is introducing the "Edible is Loveible" campaign to demonstrate how the company offers more than just arrangements for special occasions, like birthdays, Mother’s Day and Valentine’s Day. The brand's 1,200+ stores worldwide offer snackable treats like chocolate covered-pineapple pops, chocolate dipped fruit cones, and real fruit smoothies. Developed with AOR Havas New York, the creative introduces a bright world of color, custom emojis and quippy bite-sized copy to suggest that people should celebrate life's everyday moments. Playing on the word “Edible” the content highlights “just because” moments with headlines like “shareible”, “momible”, “Namasteible.” The campaign will include TV spots, …

3M is launching its first brand campaign in nearly a decade to show the impact of science on day to day lives.  Developed with agency space150, the concept serves as an extension of 3M's master brand theme Science: Applied to Life by centering around the idea that “wonder is all around you.” The creative does this by posing a series of intriguing, relatable questions on topics that people are familiar with or find relatable in their day to day lives, such as whether a bike frame could be lighter. The launch focuses on two strategic pillars by partnering with …