Preston Kelly is launching its first work as AOR for client NoDoz Alertness Aid brand with the pitch that younger people don't need sugary, high-priced drinks when they seek energy enhancement products.
This brand overhaul introduces the new tagline, "200mg of caffeine, you got this" to underscore NoDoz's convenience, efficiency, and inexpensive price. Social ads on Facebook, Instagram and YouTube are designed to reach across a variety of potential buyer lifestyles, specifically fitness enthusiasts, sports athletes, concert-goers, and those who "need a productivity boost."
An upgraded website www.nodoz.com introduces a more modern feel while providing a streamlined user experience, including sections about frequently asked questions and where to purchase the products.
The 50-year-old NoDoz is owned by parent company Lil' Drug Store Product which is seeking to grow the brand "back to being a category leader," says an agency spokesperson.