Edible: Not Just For Special Occasions

Edible is introducing the "Edible is Loveible" campaign to demonstrate how the company offers more than just arrangements for special occasions, like birthdays, Mother’s Day and Valentine’s Day. The brand's 1,200+ stores worldwide offer snackable treats like chocolate covered-pineapple pops, chocolate dipped fruit cones, and real fruit smoothies.

Developed with AOR Havas New York, the creative introduces a bright world of color, custom emojis and quippy bite-sized copy to suggest that people should celebrate life's everyday moments. Playing on the word “Edible” the content highlights “just because” moments with headlines like “shareible”, “momible”, “Namasteible.”

The campaign will include TV spots, radio ads, billboards, in-store signage and a series of “Loveibles” animated spots that focus on giftible products and treats.

The campaign will roll out in waves this spring and summer, timed to celebrate new products. The first out-of-home, TV and radio spots are tied to Mother’s Day, while other spots, launching later this summer, will connect the products to Father’s Day. This is the first comprehensive marketing campaign in more than 18 months.



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