The International Committee of the Red Cross is partnering with Vox Media's Explainer Studio for a campaign on arms development.
The effort is designed to underscore the importance of limits on autonomy, in compliance with both international legal requirements and ethical standards.
The video that anchors the campaign combines research with a mix of footage, photos, audio and graphics in an easily digestible format. In 24 hours, the video on YouTube garnered more than 235,663 views.
The campaign also features an article to help further explain autonomous (or robotic) weapons.