San Francisco Dept. Of Environment To Residents: Compost!

by Amy Corr @MediaPostOTL, November 16, 2016

The San Francisco Dept. of the Environment is encouraging residents to compost their food by targeting foodies and making it a "want" rather than a "need" chore. Created by School of Thought, "Real Foodies Compost" explains in 30 seconds or less some food items than can be composted and placed in the green bin. Coffee grinds with filters, fruit rinds, banana peels, eggshells and chicken bones are just some of the many compostable items thrown away as trash on a daily basis. The ad ends by directing viewers to a website full of recycling advice and recipes.

ad campaign, cause-related, creative

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