Random iPhone App of the week:Cathay Pacific Airways launched "Life Well Travelled Hong Kong," a
digital eBook
featuring the sights, scenes and soundscapes of 17 different places around the city, such as an off-the-beaten-path teahouse, an art-filled hotel, and a monastery set into the side of a mountain. Each
location comes to life with stunning photography, digital video and audio clips. Spontaneous consumers can even book airline tickets straight from the pages.
MRM//McCann created the
campaign.
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