Cathay Pacific Launches Tour Book, 'Life Well Travelled Hong Kong'

Random iPhone App of the week:Cathay Pacific Airways launched "Life Well Travelled Hong Kong," a digital eBook featuring the sights, scenes and soundscapes of 17 different places around the city, such as an off-the-beaten-path teahouse, an art-filled hotel, and a monastery set into the side of a mountain. Each location comes to life with stunning photography, digital video and audio clips. Spontaneous consumers can even book airline tickets straight from the pages. MRM//McCann created the campaign.

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