• by Amy Corr  @MediaPostOTL, April 22, 2016

McDonald's France added some limited-time options to its menu that are inspired by the Big Apple. From now until May 30, a handful of products are available, with a nod to New York street food. There are two new burgers, one with original sweet mustard and a grilled cheese with bacon; a sharing box; two salads; a wrap sandwich; fries and sundae. Supporting the new menu is a pair of TV ads that bring New York drama to an overseas audience. In the first ad, a building in New York is engulfed in flames. Bystanders watch the firemen try to contain the damage when a fireman flees the burning building with something in his hand. Is it a beloved pet or person? Not even close; it's a designer high-heeled shoe belonging to a woman awaiting her precious cargo. The fireman is rewarded with a bacon-and-grilled-cheese burger, the woman and a kitten he saved with one hand. See it here. The next ad shows an eagle-eyed detective at a crime scene pick his suspect out of a crowd, even though the man looks nothing like the composite sketch. See it here. TBWA\Paris created the campaign, directed by Ben Gregor of Moonwalk Films.