The Brady Campaign to Prevent Gun Violence
launched an eye-opening PSA that brings attention to one of the country's national security threats: toddlers. Last year, toddlers killed more Americans than foreign terror groups. A 60-secon
d ad created by McCann NY
shows pictures of small children holding hand guns, some with their eyes blurred out while actual newscasts
are played, describing horrible deaths at the hands of a toddler getting hold of an unsecured handgun.
One woman was killed by her 3-year-old and a toddler killed his 9-year-old sister, for
example. The ad takes a satirical tone by saying that the kids, not the guns, need to be locked up, because locking up guns would be un-American. The Brady Campaign is using the PSA to encourage
Americans to vote for leaders who support commonsense gun reform.