"Raise Your Voice Against Cyberbullying" reveals frightening statistics about the number of teens who are cyberbullied yearly. Nine out of 10 teens bullied will never tell an adult. The video features teens who have been cyberbullied and their parents listening to the horrible words their children were subjected to. Two parents describe how they never knew their son was being cyberbullied and thought he was safe because he was in the house with them. Sadly, this young man took his life seven years ago. "Words can end lives. Words can save lives, too," closes the video, as parents hug their children and assure them that cyberbullying can be addressed as a family.
The campaign, by Grey San Francisco, also includes an e-book featuring illustrations created by children 11 to 18 who have been bullied, tips to help parents recognize the signs and a guide to assist them start a conversation.