Campaign For New Weight Management Product Debuts

Plenity, a new prescription weight management product from health startup Gelesis, has launched its debut brand campaign. The campaign was created with agency The&Partnership and includes TV, digital, social and out-of-home.

The campaign, called “Rethink Your Weight Journey” highlights the fact that people using the new product don’t have to give up their favorite food or make dramatic dietary or lifestyle changes.

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