FuckCancer, the nonprofit group dedicated to early-detection and prevention efforts, has launched a colon cancer prevention PSA featuring Swizz Beatz, Jadakiss and Styles P, promoting colon cancer screenings for African-American men.
The PSA is a part of the group’s “Keep Joy Alive” campaign targeting Africa- American men, who are at an extremely high risk for colon cancer because of genetics, stigma and lack of healthcare coverage, according to the organization.
The spot was directed by Antonio McDonald, founder of KUAMP, a Black-owned and operated creative media agency. It is currently appearing on screens at various Major League Baseball stadiums. Additionally it will be featured on the screens of a number of National Football League teams during the upcoming season.