NEW! Eco-Friendly Pirates Pedal To Work And Peddle Columbus Zoo's Pirate Island

by Amy Corr @MediaPostOTL, August 24, 2015

I wonder if "arrrrgh" stands for recycling? To promote Pirate Island at the Columbus Zoo, Ron Foth Advertising launched a 60-second TV spot featuring eco-friendly pirates who do their part in saving the environment. Pirate Island is a new eco-adventure boat ride at the zoo, so it's no surprise that the ad's pirate are more lovers than pillagers. These men recycle treasure maps, use organic cotton for flags, and light lanterns with energy-efficient bulbs. In addition, the pirates propel their "ship" forward by pedaling. "Pirates so green, they even bike to work," closes the ad, seen here. And check out the pirate's hook in the shape of a recycling logo.

ad campaign, creative, tv

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