I wonder if "arrrrgh" stands for recycling? To promote Pirate Island at the
, Ron Foth Advertising
launched a 60-second TV spot featuring eco-friendly pirates who do their part in saving the environment.
Pirate Island is
a new eco-adventure boat ride at the zoo, so it's no surprise that the ad's pirate are more lovers than pillagers. These men recycle treasure maps, use organic cotton for flags, and light lanterns
with energy-efficient bulbs. In addition, the pirates propel their "ship" forward by pedaling. "Pirates so green, they even bike to work," closes the ad, seen here
. And check out the pirate's hook in the shape of a recycling logo.