Steve Buscemi, the New York-based actor, director, writer, producer and former FDNY firefighter, is offering his vocal support to a Northwell Health campaign that seeks to help New Yorkers maintain their resilience and strength while dealing with the continued COVID-19 pandemic.
The “Dear New York” creative, developed with StrawberryFrog, features Buscemi offering his words of wisdom alongside the collection of COVID-19-inspired murals that have popped up across the region over the last few months.
Sample the work here.
The integrated campaign includes commercials, online videos, radio, print and out of home advertising. Northwell’s media planning and buying is managed by Horizon Media.