CMPB Addresses Milk-Related 'Untruths' In New Campaign

California Milk Processor Board's new ad campaign addresses what the board sees as  the growing issue of “untruths” or misinformation about milk circulating on the internet.

The “Know the Facts” campaign, developed with Gallegos United, introduces an animated short featuring a quirky milk carton as it takes a musical journey to explain how rumors and misinformation are spread, while introducing a host of characters along the way.

Sample the work here.

The digitally focused campaign, targeting millennial parents in California, will run via online and social media advertising.

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