New U.S. Army Campaign Asks, 'What's Your Warrior?'

The U.S. Army is preparing to launch a new recruiting campaign called "What's Your Warrior?" 

The campaign is designed to showcase the breadth of opportunities for today's youth “to achieve their goals in America's largest military branch.” 

The campaign, due out next month, was announced at the Association of the United States Army (AUSA) Annual Meeting & Exposition in Washington, D.C. 

"We know today's young men and women want more than just a job. They desire a powerful sense of identity, and to be part of something larger than themselves," stated Secretary of the Army Ryan D. McCarthy.

"‘What's Your Warrior?' highlights the many ways today's youth can apply their unique skills and talents to the" Army.

The campaign will launch across broadcast, print and digital properties. Prospects can find their inner warrior using the new Career Match tool at www., which will align their personal interests with unique roles within the Army.






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