• by Larissa Faw , October 4, 2019

Stash Tea is introducing its tagline "A little bag of crazy" through a surreal collection of videos and assets featuring talking and singing tea ingredients, including a pop group made of Asian pears, a blind pomegranate, and a ponytailed lemon.

The campaign, developed with Phenomenon, is comprised of more than 20 individual videos and multiple gifs and other social assets. Every element of the campaign’s production and post-production was done in-house by Phenomenon. The initiative runs through March 17.