Choctaw Casinos & Resorts is out with a new campaign from The Richards Group, “Exclusively For Everyone.”
The messages in the campaign, including TV and OOH however, aren’t for everyone—they’re targeted to different geographical groups.
Among the hundreds of OOH billboards across the tri-state area being targeted (Texas, Oklahoma and Arkansas) there are 15 different creative versions.
Revelers in a popular downtown section of Dallas, for example might be exposed to the pitch: “Dallas, Decrease The Odds Of Running Into Your Ex.”
In addition to the targeted OOH messages, the campaign includes a one-day digital takeover of the Dallas market, and presences at Dallas Love Field Airport, the Texas State Fair and other locales.
TV spots are more broadly tailored to viewers in the three states.